Privacy Policy

1. Who we are

This website is operated by Lodestar Admissions Ltd. ("Lodestar", "we", "us", "our"). We help students with university admissions and study-abroad applications. For any privacy questions, contact us at hello@lodestaradmissions.com.

2. Information we collect

We collect information in the following ways:

• Information you give us: your name, email address, phone number, country, and details you submit through our forms (for example when you request a consultation, register for a webinar, or apply to a program).
• Information collected automatically: your device type, browser, IP address, pages viewed, referring links, and actions taken on our site. This is gathered using cookies and similar technologies, including the Meta Pixel described below.

3. Meta Pixel & advertising on Facebook and Instagram

We run advertising campaigns on Meta platforms (Facebook and Instagram) and use the Meta Pixel, a small piece of tracking code, on our website. The Meta Pixel helps us understand how visitors who arrive from our ads behave on our site so we can measure and improve those campaigns.

What the Meta Pixel does

• Measures conversions: it records actions such as viewing a page, submitting a lead form, or registering for a webinar, so we can see which ads are effective.
• Builds audiences: it allows us to show our ads to people who have visited our site (retargeting) and to reach new people with similar interests (lookalike audiences).
• Shares limited event data with Meta: when a tracked action happens, certain data (such as your hashed identifiers, the action taken, page URL, and device/browser information) is sent to Meta Platforms, Inc. so that conversions can be attributed to our campaigns.

Meta processes this information as a data controller in accordance with its own policies. You can read how Meta uses data in the Meta Privacy Policy and manage your ad preferences in your Facebook or Instagram account settings.

4. How we use your information

• To respond to your enquiries and provide our admissions and study-abroad services.
• To send you information about programs, webinars, and offers you have requested.
• To measure, optimise, and target our advertising on Meta and other platforms.
• To improve our website, content, and overall user experience.
• To comply with legal obligations.

5. Cookies & tracking technologies

Our site uses cookies and similar technologies, including the Meta Pixel, for analytics and advertising. You can control or disable cookies through your browser settings. You can also opt out of interest-based advertising through your Meta ad settings and through industry tools such as the Digital Advertising Alliance opt-out.

6. Sharing your information

We do not sell your personal information. We may share it with:

• Advertising and analytics partners such as Meta Platforms, Inc., to deliver and measure our campaigns.
• Service providers who help us operate our website, communications, and CRM (for example email, messaging, and form-processing tools), under appropriate confidentiality obligations.
• Authorities where required by law or to protect our legal rights.

7. Data retention

We keep your personal information only for as long as needed to provide our services and for the purposes described in this policy, unless a longer retention period is required by law.

8. Your rights

Depending on your location, you may have the right to access, correct, or delete your personal data, to object to or restrict its processing, and to withdraw consent. To exercise any of these rights, email us at hello@lodestaradmissions.com.

9. Children’s privacy

Our services are intended for users aged 16 and above. We do not knowingly collect personal information from children below this age.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

11. Contact us

• Lodestar Admissions Ltd.
• Email: hello@lodestaradmissions.com
• Website: lodestar-template.vercel.app